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When clicked a text box appears, enable users to write reviews from within the search results.
Below the box: "Your review of this site may be shown to other searchers in the future."
unless they set you up a slew of bad site reveiws via different accounts on different IP's ..something like the "click monkey" system ..
yes "G" may spot it ..and may remove "paid for by your competitors" ..bad reviews..in the meantime ..how many eyeballs may have seen your undeserved bad review ..
mud sticks ..
"smear campaigns" , "negative marketing" .."paid for negative reviews" and "trashing the competition" are nothing new as tactics to get on in business ..and if all it takes is to set up some dispersed accounts ..
I fear the "fairness" litany in recent days is about to hit the web and, if you want my opinion, that's not going to be "fair".
It won't work in my opinion, as people wont use it.
But spammers will, it's gonna get killed with spam if the Comments become visible publicly.
Trying to make everything "social" is plain dumb, SERPs aren't Facebook posts, we don't need reviews and comments there. There are other site for that. What SERPS need to be is a strong data mining algorithm free of span in all its forms.
[edited by: Hugene at 8:50 pm (utc) on May 7, 2009]