Being an amateur running several small affiliate sites, I find it hard to keep my sites in good ranking positions. Sometimes some keyword phrases rank well, the next day they disappear and then reappear again after 1 week or so. Recently, while checking the external links in Google webmaster tool, I notice some strange things. I have <widget> site and I built external links slowly over the past few years, the anchor texts were carefully chosen after keyword research. Now, I find that Google "sees" more than 100 variations of anchor texts linking to my site. The majority of these anchor texts are irelevant to my site content (adult content, food recipes, dog toy, etc). I don't know how and where these external links come from as I definitely did not ask for these links. My questions are: how would Google look at these irrelevant anchor texts or irrelevant sites linking to my site? Would these rubbish anchor texts dilute the effect of my chosen anchor texts and affect my ranking? Does anyone have any insight?
[edited by: Robert_Charlton at 4:41 am (utc) on April 13, 2009]
[edit reason] removed specifics [/edit]