How does Google re establish lost trust

[Whitey]

So your site's returned to the SERP's after some sort of filtering penalty. Time to get excited.

But once hurt , twice shy. So how do you best re establish yourself trust to a previously well performing site.

[johnnie]

Time

[alika]

My site was previously #1 for a high demand 2-phrase term (Google's number of pages - 445,000,000). We enjoyed our #1 ranking for several years

Then we got hit and disappeared from Google for 3 months for way-too-generous reciprocal linking.

We got in after we fixed the problem. But that was 3 years ago, and to date, we never got back our #1 position. We're in the top 10, but the highest we got for our main keyword is only #3 -- even after links from New York Times and Forbes.com

We're just focusing on developing our content. Plus, we pretty much accepted that our rankings will be that way for our main keyword. So what we're doing is targeting other keywords including long tails to broaden the traffic of the site

One thing for sure -- it's a long way back up.

[idolw]

I just learned that it is not going to be forever.

[Asia_Expat]

"How does Google re establish lost trust"
I stopped trusting Google when they began filtering referrer data.