I woke up today to some pretty nasty drops on rankings on one of our "test" sites. We've added maybe 400 links in the last few months, lots of comments and posts via social media type sites. Rankings were pretty good as a result of the "marketing" and the site is a few years old now so it should have some trust. We linked to the index page and internal pages and varied link anchor and link numbers but to be honest it does not look that natural. Looking at today's results we are between -40 and -100 in the rankings for most of our key terms and it's although early days yet I suspect we have a penalty related to the link building. My point is this, if I can shoot myself in the foot like this then I'm pretty sure I can direct this energy towards my least favourite competitor and earn them a nice holiday from the front page. At what point does a site become immune from negative SEO do you think?
