How to give old content new boost in SERPS

[BaseballGuy]

About a year and a half ago I wrote an article for my website that went front page on the social media sites. I didn't get very many IBL's (due to the particular social media site it went "hot" on).

For the next 12 or so months, that page on my site was ranked anywhere from #1-#4 for a particular search term in Google.

Now when I check rankings for that keyword, I'm lucky if I'm at the bottom of the page.

I tried searching and could not find a post talking about this....

What's the best way to inject new life into old content?
Link building? Adding more content to the page that was ranked high?

Any theories out there?

[tedster]

This sounds like the effect I've seen elsewhere when backlinks are mostly from social media. The initial pop can be wonderful, but the effect tends to fade away -- compared to the effect of editorial (in-content) backlinks from authoritative sites. Those links tend to improve their potency with age, rather than decay.

So yes, if you can attract even one new and authoritative editorial link, that could be the fix.

[jumbo]

I agree about adding new authority. I have a site that was highly ranked, dipped and is now riding high with a few authoritative links in place.

[BaseballGuy]

So I'm thinking to re-submit to the social media site (change up the article a bit, update with new information) then hopefully get a few IBL's to give me a temp boost until I can procure an authoritative IBL or two.