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Guidelines That Govern The Duplicate Content Rule

         

newborn

3:46 pm on Mar 16, 2009 (gmt 0)

10+ Year Member



I am starting a new website about quotes and I have a major concern. My entire website will be using content that is duplicated as a result of the nature of the quotations.

Eg. Bill Gates Quotes - I will have several statements or quotes on a single page from Bill and with no new or added content - just the quotes and/or statements.

How will this affect me in the SERPS and can I be banned for using content that is 'everywhere else on the web'

[edited by: tedster at 5:42 pm (utc) on Mar. 16, 2009]

tedster

5:55 pm on Mar 16, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



The duplicate content part of the algo is not so much about the webmasters as it is about Google's end user. They don't want to serve search results where many choices all take people to the same content - it's bad for THEIR user.

So most of the time duplicated content across different domains is handled by filtering out all but one version. That's not the same as a ban, but the absence of traffic the filtered sites experience can feel the same as a ban.

The key to getting into search results without being filtered is this -- offer something to the visitor that is uniquely valuable.

I'd say you will have a ranking struggle with a page such as you described. The more pages you have like this, the more struggle your site will have. This is especially true since the other pages on the web have an established history and yours will be new.

You need to find a way to offer something unique on your site if you hope to rank.