Forum Moderators: Robert Charlton & goodroi
The businesses that I've contacted don't seem to have any problem with this; after all I'm providing a link to their website.
So, at the top of the page there appear a few paragraphs of my own text, followed by a list of ten or twenty businesses, each with a paragraph or two of copied text.
Could this possibly be considered duplicate content by Google?
Duplicate content gets dealt with by a filter that tries to make sure any given search result only gets one version of the content. That's all - and it's not a penalty against your site. But scraper spam could get an entire site penalized or even banned.
So I think the key here how this kind of page and your domain as a whole are being dealt with at Google:
1. Is your domain in the index?
2. Is your domain affected by a penalty? (is it #1 on a search for your domain [example.com]
3. Is your business listing page in the index?
4. Is it getting search traffic from Google?
Could this possibly be considered duplicate content by Google?
The simple answer is yes however the severity of the penalty/mark down will vary depending how well the original site is SEO'd.
For instance every week I have a "Site of the Week" feature on the index page and the previous one is archived. I find suitable explanatory text on that website and use it alongside a 200 x 150 image and together with that text and a Google search box for my site many users find those sites for the first time because it is most unlikely they would have found them using a normal SERPs search for their widgets.
Interestingly many of the sites, probably about 50%, when searched for in Google are found on my directory simply because their sites are very badly SEO'd!
This weekend I was looking at a fabulous 100 page site that only has the index page and the about page in ALL search engines since their site builders have made a right mess of the javascript navigation.
Interestingly this company has requested our assistance in marketing and sorting out their site:-)
There are many directory and scraper sites out there and whether you could rise above much of the dross and quality could be hard work and especially so for a new site.
Could you not Web 2.0 it and get those businesses to do the text for you advising them not to repeat ad verbatim what they already have?
I assume you must have a fairly good email database of the companies you are targetting?
If you don't like the idea of users doing things, I don't, then why not write to them and ask them to send you a brief and up-to-date company profile?
Anything to cut down on your own work has to be good and companies ought to know in which "new" direction(s) they are heading.