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If this is the case we are ALL in big trouble, because, from the user perspective, the results are TOTALLY USELESS. They are sort of relevant, but not relevant enough.
anyone seeing this. If this is happening what are the implications for SEO/webmasters
Please, someone tell me this isn't true.
Is that what you mean?
Over the next few days, you may start to see new messages whenever your search results have been customized based on one or more of the following types of information....
Recent searches. We take into account whether a particular query followed on the heels of another query. Because recent search activity provides such valuable context for understanding the meaning behind your searches, we use it to customize your results whenever possible, regardless of whether you're signed in or signed out. In order to customize your results and show you the customization details, we keep the most recent query on your browser for a limited time.