Forum Moderators: Robert Charlton & goodroi
Our IT department is thinking about moving two of our sites onto the same server, but I don't think this is a good idea as there is a lot of duplicate content between the two sites - i.e. we have lots of widgets to sell and the product description for each widget is the same on each site (these product descriptions make up the bulk of the content across both sites).
One of these sites gets extremely good SERP rankings on some very hard to achieve phrases and generates a lot of income.
As far as I understand it:
1) we're unlikely to get a 'penalty' for duplicate content?
2) pages which have duplicate content are likely to just not get ranked?
3) if we move both sites onto the same server then we're more likely to have this duplicate content noticed by Google and the pages de-ranked?
Thanks a lot for any replies!
In general, one version of the duplicate content gets filtered out of the search results. This happens no matter the IP address. If one domain shows in the results, then Google prefers not to show their users a second version of the same content.