Competing Against My Own Authority Site

[nomis5]

I have a great widget site that covers a variety of different types of widgets. One particular widget variant earns about 7% of my traffic. I'm number one in Google for that widget variant keyword.

"Wheel" came up with a post that inspired me to create a site specifically aimed at that particular widget variant. When I published the site, about 3 weeks ago, the aim was to beat my first site into number one position in Google.

The site name was called "widgetvariant.com". The original site was called "widgets.co.uk". Both were hosted in the UK.

How do I make "widgetvariant.com" appear higher in the Google SERPS than "widgets.co.uk"?

If there is any interest, I will post updates.

[tedster]

There are some cases where I did something like this, and what eventually evolved from it is what I called a halo. None of the halo sites have ever outranked the core site on the authority term - and I didn't try to make that happen at any rate.

It all comes down to the specific query terms. A given widgetvariant site might outrank the authority site for [widget variant] searches, but not for [widget] searches. I haven't even wanted to make that happen.

So if you do try and succeed, it would be interesting to hear how the situation evolved.

[wheel]

You don't want widgetvariant to outrank your main site. Ideally it should rank #2 behind your main site :).

[HuskyPup]

None of the halo sites have ever outranked the core site on the authority term

Halo? I call them satellites:-)

I agree with Tedster since I have quite a few of my more popular product lines with dedicated sites and it is very rare they can beat the 1990s original authority sites I built even though their general information is less than the specialised site with just about everything one would need to know plus extra images, in-depth technical details etc.