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Adding new content: new directory or old?

         

dibbern2

1:14 am on Jan 6, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Years ago --before I knew better on how to organize for indexing-- I created content themed on widgets and gadgets. The topics were divided by state, with a widget and gadget page for each state, all contained within one directory named 'widgets-gadgets'. I admit that its a crazy scheme, and I'm lucky G hasn't become too confused by the dual topics.

Over the years, these pages generated trust and rose in the serps. About half of them rank in the top 10 at G for broad searches such as "California widgets" or 'Oregon gadgets'. (About 1/3 rank dismally, which I have never figured out.)

Here's the issue: I'd like to add more content. My topics have become an issue to the point that I should add some subtopics to each state's offering. It would make all the sense in the world to redo the whole organizational structure with seperate directories and subdirectories for each state underneath the parents. But if I did that, it's bye-bye to years of trust and ranking.

I considered creating a new parent directory for gadgets, and place all the new gadget content in it, with the exception of my old pages. This would give me a really wierd silo where most content would fall in the same directory (Oregon gadgets) EXCEPT my old original page, which would stay in its original widgets-gadgets directory. The wierdness is compounded by the fact that all new pages would have little or no PR juice, of course, and the old page (outside the silo, so to speak) would have the power. I can see G getting a headache.

An alternative is to just keep everything in the original dual-theme directory. This would give me multiple pages for Oregon gadgets AND Oregon widgets, building to several hundred pages when all states were included.

I sure could use some advice! Thanks in advance.

tedster

4:46 pm on Jan 6, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I don't think the choice matters all that much for ranking. If you decide to use a new directory, just be sure to integrate it into the linking pattern of your site - so you are circulating some PR. It's pages that have PR, not entire directories.

dibbern2

5:12 pm on Jan 6, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



thanks, tedster