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Lost Rankings from #22 to nowhere - after 6 weeks of link building

         

iCyborg

7:49 pm on Dec 26, 2008 (gmt 0)

10+ Year Member



One of site, for which I was building links for the past 6 weeks and which was doing very well for many semi competitive keypharses has suddenly lost rankings.

From 1000+, I was able to bring it to #22 position in 6 weeks and now suddently, it disappeared!

I had 4 other phrases as well for which the corresponding pages are now ranking at 180, 1000+, 1000+, 240 positions where as earlier (till last week) they were all on page 2nd and 3rd of Google.

What might have gone wrong ? all this happened suddenly one day last week. I have not over optimized the site, have not got the links from bad sites either. Any idea ?

ZydoSEO

9:04 pm on Dec 26, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Is the site 6 weeks old? If so maybe the 'honeymoon' period is over.

How were you building links over the last 6 weeks? article submissions? blog comments? social media? directory submissions? A lot of those link building techniques provide a little help making a page rank but their effects are typically short lived.

How many total backlinks do the pages have? What percentage of those are 'natural' links from other sites? What percentage are paid? What percentage are aritcle submissions, blog comments, and social media links? You need to vary your backlink profile so that if the SEs devalue a certain type of link (social media for example) then you don't take a big hit.

How fast were you growing links before starting your link building 6 weeks ago? I would be careful about suddenly adding hundreds of links per week to a site that hasn't received 100 links in the last 3 years. It doesn't look natural.

Lots of things could cause this sudden drop... Hard to say without more details.

iCyborg

4:12 pm on Dec 28, 2008 (gmt 0)

10+ Year Member



No the site is 6 months old.

I was certainly using all the techniques to build links. The site belongs to ecommerce niche so obviously none of the links are natural but I don't think is a problem. The keywords are not very competitive and I have done such kind of link building before, only this is the first time this has happened. Prior to link building, the site didn't had any links and wasn't ranking anywhere.

santapaws

7:39 pm on Dec 28, 2008 (gmt 0)

10+ Year Member



has the site decent content? maybe usage factors are now being applied. The algo maybe figuring the site is punching above its weight.

also it maybe be one of those roll back periods when data for your sites ranking is rolled back somewhat, which means youll return to your positions if you sit tight.

martinibuster

9:13 pm on Dec 28, 2008 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



Are your pages still indexed? That's an awful lot of rankings to lose, including your longtail phrases.

iCyborg

1:44 pm on Dec 29, 2008 (gmt 0)

10+ Year Member



@santapaws - The site has decent content. I won't say its great but I don't think content is a problem here. So you are telling me to wait and watch ? but for how long ?

@martin - Yes, all the pages are indexed

defanjos

2:49 pm on Dec 29, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>>for which I was building links for the past 6 weeks

Did you aggressively target a set of key phrases/keywords?
If you kept on getting the same anchor text links without great variation, you're probably hit with a penalty.

iCyborg

3:07 pm on Dec 29, 2008 (gmt 0)

10+ Year Member



"If you kept on getting the same anchor text links without great variation, you're probably hit with a penalty. "

This can be a reason. Can you tell me more about such penalty as I can easily imagine people using such sort of penalties to sabotage their competitors websites.

tedster

3:32 pm on Dec 29, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Your observation is correct. There needs to be clear evidence that YOU are manipulating backlinks for Google to apply a true penalty against your domain. Otherwise taking out a competitor would be child's play.

I mentioned this idea in another thread: just as every headache is not a migraine, every ranking drop is not a penalty. After a certain level of repeated anchor text, Google could just "not count" such backlinks. That could cause a ranking drop and still not be a penalty.

Several Google employees have made comments about this over the past few months. They don't want webmasters to get help from backlinks that they control directly, but they also don't want to allow other people to hurt your site's ranking either - and they feel thay have the situation handled. Google is not telling us how they look for that particular footprint, but they are hinting that they have it under control.

dannibecher

5:54 pm on Dec 29, 2008 (gmt 0)

10+ Year Member



Hi Everyone!
I've just started creating links for my site and this post has worried me :( Should i be creating very different anchor text in my links? I have varied links however, my theme, my product, is obviously still the same! Is this ok?

gouri

6:12 pm on Dec 29, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



What Ted mentioned about the backlinks possibly just "not counting" made me think of something.

If you do a search for allinanchor:keyword, and your site is maybe on page 5 does that mean you can get more backlinks using that keyword and it "will count?"

defanjos

8:41 am on Dec 30, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I re-read the OP, and it seems that the poster started ranking after the 6-week link campaign was started, if that is the case, what tedster wrote makes a lot of sense:

>>After a certain level of repeated anchor text, Google could just "not count" such backlinks. That could cause a ranking drop and still not be a penalty.

Whitey

11:50 am on Dec 30, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



If the link building was done too fast and out of a regular pattern , it could have tripped a filter and/or even been flagged for an editor to do a manual check.

What quantity of link building were you doing ?