Any traffic increase with regular and indented result?

[mertero]

Hi guys.

For my major keyword, I'm placed in positions 3 & 4 together (or really for position #3 I have two pages listed, the lower one is 'indented').

Any ideas when google does that?

Also, I know that most people estimate traffic like so -

1 = 50%
2 = 12%
3 = 10%
4 = 9%
.
.
.

Any ideas how is the traffic for such a situation when you are both #3 and #4?

Thanks!

Ron

[Robert Charlton]

When a site returns two results on the same serp (search engine results page), Google clusters the results by moving the second result up underneath the first.

The clustering is dependent on the searcher's default page display settings. If a searcher is displaying 10 results per page and you achieve a #3 and a #10 position, your #10 result will move up into the #4 slot. If a searcher is displaying, say, 20 results per page, your second page can be as low as #20 and still move up to #4.

Ditto for 100 results per page... a #3 and a #100 will cluster as #3 and #4.

The second result is generally indented, unless you also have Sitelinks [webmasterworld.com]. The open space at the indentation of the second result is a great magnet for the eye, and the two results together will definitely help traffic. I haven't kept any statistics on this. Possibly someone else has.

[edited by: Robert_Charlton at 6:05 am (utc) on Dec. 23, 2008]

[mertero]

Robert,

Thanks. Interesting info - if anyone has any stats, it'll be great!

Ron