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I will be looking to redesign the site & improve SEO, however I'm concerned that radical changes will be a no-no for Google, and risk the existing traffic.
Any advice on the best strategy for this? Ultimately I'm intending to;
- Add an inital 20 pages of content (which will be a 100% increase from existing, then a page every few days in blog style.
- Add in some baclinks (backlink profile isn't v good at moment)
Really not sure how to best stagger this redevelopment, any help greatly appreciated.
I'd say do the redesign and add the new pages in one clean shot. Then let other websites who might link to your content know about it.