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A) I don't spend much time on youtube actually, so I am not familiar with the SEO-questions involved. Will I get a backlink to my site on the page where the video is shown? Does that page have an idempotent URL with decent pagerank, and might thus probably become the strongest backlink I ever got? I'm sure I will reach a much wider audience, but will that page likewise get even more backlinks dropped in forums and such?
B) In the past we had an average of 300-500 pageviews per day in that section with a peak of 8000-10000 views on one specific day of the year. I am running a managed server.
C) I wouldn't want competitors to embed my stuff on their website. I'm afraid uploading to youtube implicitly means they may and probably will do so?
What kind of SEO advantage were you hoping for? You can place a link in the "info" area for a video on YouTube. I'd also say establishing a "Channel" for your business is a promotional step you can take on YouTube -- but that's promotion, and not a direct SEO advantage for your main site.
I think of video channels more like viral or social marketing than as a direct SEO effort.
I guess people are thinking of video results appearing in general search results on google and how they can leverage this. As you say both Youtube and Google let you link back to your website.
Regarding the other point wouldn't it be the case that if the content is hosted on a public 3rd party site that anyone can embed that content?
I wouldn't be concerned unless I'm missing something. You can always keep a visibible logo on the screen or make it clear in the begining and end who the actual source is. People cannot really steal video can they? I suppose if they video taped it they could crop some areas out.
I'm new to video and realize it's worth the effort to begin experimenting. I'd like to know if one can actually link to your main site from the video. Not SEO but another source for site traffic. I don't think people spend much time looking for the actual source in that small link they offer...I know I don't. If Google wants to monetise YouTube why not a direct link? My site does quite well with adsense.
Oh, you can always add the word video in the page title tag where your video is shown on your site. That's helpful SEO. It's something I plan on doing.
Basically, I am thinking of three things:
The first and most natural one is that many people will recommend such a video to friends in blogs/forums but also private mails. I got a couple of mail-referals in my logfiles having led visitors directly to these service pages. The links in forums are my strongest backlinks, naturally grown, and meanwhile -accordding to my WMC- the start-page of this service-section has a higher pagerank than my homepage. I used to present similar stuff in jpeg-format for years now, and the only "competitor" I had on this topic has meanwhile become a really good friend of mine. But over the years other commercial sites have caught up, drawing away visitors. Time to enter the next level, because you have to keep ahead, eh?
The second thing - davidof mentioned it, but I have no idea about how this works - is the fact, that on some search-queries beneath adwords-ads I saw A)maps (on local search-terms) and B) some links to viedo sites with a little screenshot directly in the natural SERPS. Both a very prominent eye-catcher. I have no idea whether google offers links to ordinary websites like mine with such an image, but if google does, I am pretty sure that after some time it will show the videos I'm planning.
The third thing is simply pagerank (-inheritage). I don't bother very much about link-exchange and thus only have a TBPR of 3, but people say it is still a very important ranking factor. My strongest backlink used to be a pr5 from dmoz, but due to some restructurizations of "my" category there, this dropped to 3 or 4 two years ago. Chances are, that such a page on youtube may get a pr6 or 7 provided the indexed videos there are bound to a specific url. So this backlink in the info area on youtube might work much stronger than other people linking to my site in forums.
> I'm new to video and realize it's worth the effort to begin experimenting
Yepp, yesterday my son showed me an obviously commercial video on youtube. A really, really funny presentation of a product of 80 to 120$, but it's impossible to tell details without violating the TOS. This is really the way things sell nowadays. Viral marketing, as tedster said. But that video was obviouly made very professionally, I couldn't afford that at the moment.
A) maps (on local search-terms)
See How to Show Up as a Map in the Local Search One Box [webmasterworld.com] (available from the Hot Topics area [webmasterworld.com], which is always pinned to the top of this forum's index page.
B) some links to video sites with a little screenshot directly in the natural SERPS
That sounds like Google's "Universal Search" results, where many other types of vertical search (video, images, local, books, blogs, news, etc) can be blended in with the regular web search results. Try Site Search [webmasterworld.com] to read up on the discussions we've been having about it.
For me and my little niche the now ending year 2008 brought the basic insight, that the "look" of googles SERPs has dramatically changed: Maybe this took place long ago in more competitive areas, but from autumn 2007 onwards I found that the still satisfying ranking of many of my pages has dropped to almost irrelevancy, because "above the fold" of my monitor I often don't see links to my pages at all, although I got spot #1 in the natural SERPs.
Three adwords links
A video or map
Some froogle suggestions
and bang you're out.
It took me six months to really realize this, and another six months to get some experiences with adwords, but now I'm back again. I did not follow this forum as intensive as in 2007, because this shift demanded all my attention and programming skills. But whenever I lurked into some of the threads here I thought: "Why are you still discussing the search algos in ways as if the three items mentioned above simply don't exist?" (Not you personally, tedster, I mean the SEO-community here).
I wish you all the best and thank you very much again.
Yes: The video, which my son had shown me, indeed had to do with George Wright. Genious, because the video is in english and we live in Germany. So powerful a marketing strategy, even across language barriers. But it looked like much more than 50$ production costs.
Shame on me, I so much mis-estimated the prices;)
[edited by: tedster at 6:48 pm (utc) on Dec. 6, 2008]
[edit reason] combining two posts [/edit]
Video people don't know much about title tags. Now if I could only hyperlink to the main site.
AFAIK youtube-videos are hosted in flv-format, that is flash player. I'm neither familiar with this (who SEO is, actually;), but at least pdf-documents for a few years now are capable of integrating clickable hyperlinks.
So even if the flash-player doesn't do this yet, (which I don't know) we can expect one of the next versions to do so. And I think you can present a link to your site
A) as text in the video itself
B) in your comment right next to your video on youtube