Does location of ISP determine rankings?

[cybotron]

Hi Guys,

I have a website that has the extension of .co.uk and I am also based in the uk but my ISP is based in germany.

Will it make a huge difference to google rankings if I was to obtain a new ISP in the UK? I have read on various websites stating that this is the case but I wanted to double check before I make a decision.

Thanks in advance.

Cybotron

[Quadrille]

To do best in the UK, you need EITHER a UK TLD (.co.uk etc), or a UK web host; you don't require both.

From there on, it's all down to content, links and the boring stuff :)

[cybotron]

Thanks Quadrille....much appreciated.

[JS_Harris]

I disagree, I find that Google adheres to ICANN rules more closely than that. If a TLD is from widgetland, it will do well in widgetland but not as well in other countries. ISP plays a much lesser role, if any, in my experience.

[htdawg]

what if you use both? .co.uk & uk host would that improve your chances of better rankings

[piskie]

My experience says a .co.uk hosted in the UK, USA or EuropeLand will all do equally well whereas a .com must be hosted in the UK to do as well. This is in spite of Google providing a Geographic signpost.

[James_WV]

Hi,

We've got a .com which is getting ranked across a lot of hard phrases - hosted in the UK, does better on google.co.uk than google.com in almost every case - so form my experience the isp has been more important...

[misterjinx]

If you have a .com you can set from Google Webmaster Tools geolocalizations not only for the website but also for subdomains and/or folders.