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Does location of ISP determine rankings?



9:47 am on Dec 2, 2008 (gmt 0)

5+ Year Member

Hi Guys,

I have a website that has the extension of .co.uk and I am also based in the uk but my ISP is based in germany.

Will it make a huge difference to google rankings if I was to obtain a new ISP in the UK? I have read on various websites stating that this is the case but I wanted to double check before I make a decision.

Thanks in advance.



5:24 pm on Dec 2, 2008 (gmt 0)

WebmasterWorld Senior Member quadrille is a WebmasterWorld Top Contributor of All Time 10+ Year Member

To do best in the UK, you need EITHER a UK TLD (.co.uk etc), or a UK web host; you don't require both.

From there on, it's all down to content, links and the boring stuff :)


8:36 pm on Dec 2, 2008 (gmt 0)

5+ Year Member

Thanks Quadrille....much appreciated.


4:44 am on Dec 3, 2008 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member

I disagree, I find that Google adheres to ICANN rules more closely than that. If a TLD is from widgetland, it will do well in widgetland but not as well in other countries. ISP plays a much lesser role, if any, in my experience.


7:42 am on Dec 3, 2008 (gmt 0)

10+ Year Member

what if you use both? .co.uk & uk host would that improve your chances of better rankings


8:45 am on Dec 3, 2008 (gmt 0)

10+ Year Member

My experience says a .co.uk hosted in the UK, USA or EuropeLand will all do equally well whereas a .com must be hosted in the UK to do as well. This is in spite of Google providing a Geographic signpost.


4:29 pm on Dec 3, 2008 (gmt 0)

5+ Year Member


We've got a .com which is getting ranked across a lot of hard phrases - hosted in the UK, does better on google.co.uk than google.com in almost every case - so form my experience the isp has been more important...


11:14 am on Dec 11, 2008 (gmt 0)

5+ Year Member

If you have a .com you can set from Google Webmaster Tools geolocalizations not only for the website but also for subdomains and/or folders.

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