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I have done also much load time optimzations.
I tested the results with a very slow internet connection.
The difference between the 2 versions had been amazing.
But I can see also the results in Google Analytics.
The average visit time decreased.
Maybe because the visitor sees faster, that this is not exactly what he searched.
So there are 2 reasons for a low average visti time
* The page is bad
* The page loads very fast
Any rumors about, that average visit time could have an influence on search results?
It was a perfect SERP result yet I immediately left. I would hope this doesn't factor in to the rankings for a variety of reasons.
.....then there are those sites, you think have what you want, but you have to look long and hard before realizing that they are just full of rubbish/built for advertizing.
Amen to that! Same goes for "depth of visit" - I've scrolled through dozens of pages before realising they were just doorway pages for slighty related products!
A badly designed site is generally the one you end up having to scroll and click through. Good sites get you what you're looking for as quickly and concisely as possible. Even commercial sites as if the product is right, you're off the site and in the checkout process quickly ... it's the bad sites that you ummmm and ahhhh over whether to buy or not ...
I've launched other sites in the same sector before now (without free games) and never had results like this. 55% stay over 5 mins, 40% stay for 20 mins or longer and 25% stay over an hour. Repeat visits are around 40% daily.
Additionally worth noting is that text content is minimal - perhaps only 100 words on average. I thought initially it was the site design as it was an experiment in semantic markup. But I cloned the structure for another site with more standard text-based content and nada. Can't get a SERP worth talking about to save my life right now (only 6 weeks in though):)
[edited by: Simsi at 12:48 pm (utc) on Nov. 28, 2008]