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*Again, the content is all unique - we write our own articles, they're only on this site (well, unless someone else copies them, which AFAIK doesn't happen often).
*The site is four years old (soon to be five), and features almost 2,000 reviews.
*Everything validates under W3C.
*I made descriptive (but non-keyword-stuffing) clean URL's.
*We've got a lot of solid backlinks from reputable sites.
*Besides Amazon, there's no advertising (and we use the API to make it look nice and clean). We don't sell SEO links, we don't run banner ads... we don't even do Google ads.
*There are adult images, but you have to be signed in and have your age set to 18+ to see them, so Google wouldn't know about them.
*We have a JS / CSS header nav bar, but it degrades nicely, so even if you use Lynx, you can see everything on the site.
All of this doesn't necessarily mean a PR of 10/10, of course, but 0? Especially 0 from 4? They don't like something on my site, but I don't know what. I'm not going to post the URL as I don't want to seem spammy, but with the above info in mind, is there anything that I could be doing that would kill a PR like that?
[edited by: tedster at 7:40 pm (utc) on Nov. 16, 2008]
PageRank on the toolbar is sometimes buggy, is only a historical snapshot, and rarely changes in between the three to four PR updates (data exports) that Google makes in any year. But behind the scenes, Google maintains "real" PR numbers and they re-calculate them daily. This is what really matters the most.
The big and important question is whether your traffic has been affected. If not, then ignore the toolbar.
I did check my PR on a number of PR checkers (including one that checks from numerous datacenters), but they all say 0. Assuming that this is just a bug, will it stay at 0 until the next "real" PR update that you mentioned, or will it clear up in the next couple of days / weeks?
There's no way of knowing what will happen next on the toolbar. It's wise not to focus there, it can make you crazy. This may be your first experience with wacky toolbar data, but as others will testify, it happens often.
I don't use the toolbar, but I suppose having a PR button display in the admin panel of my site won't help my craziness... I may have to look into removing that, hah.
Edit: it says 0/10 on 24 datacenters, 3/10 on 2 others. It was 0/10 on all 26, so... I think it went back up.
[edited by: GeorgeFive at 6:17 pm (utc) on Nov. 20, 2008]