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For very competitive terms, I am seeing multiple new domains pop in the index that share these traits:
- completely unrelated domains
- still have original topical content subpages visible & indexed with the site: command
- replaced homepage with <competitive widget kw landing copy>
- .ru backlinks
I've seen a lot of things come and go, but not quite anything like this.
It's interesting -- there are no other first page sites in these spaces with less than thousands of backlinks and years under their belt. They are all genuinely authoritative sites. These new sites are ranking with a few hundred .ru links and what looks like almost hijacked domains.
They seem to pop up on page 1 or 2 out of nowhere, float around for a week or so then vanish just as rapidly. I really wish we could see what kind of filters are being tinkered with to cause this.
I've seen this in a couple of different verticals that I monitor closely(US Markets). Anyone else noticed stuff along these lines?
Most likely the rankings come about through some kind of botnet leverage. However, the specific methods that they are using to force a quick ranking are not all that important - except to Google who needs to counteract them en masse rather than piecemeal. If you want to give Google feedback about what you see:
- Use the reporting feature in your Webmaster Tools account. Because your account authenticates you, Google tends to give this communication higher priority and credibility.
- Use this form for giving more anonymous input: Google: Search Quality and Your Feedback [google.com].
- At the bottom of every search results page, use the link that says "Disatisfied? Help us improve."
- Google offers an online discussion group for webmaster help [groups.google.com]. Your questions - with specific identifying details about your site - are welcome there.
Be precise but brief in your message to Google. Report both the actual search keywords and explain the problem you see.
Google Forum Charter [webmasterworld.com]
I told google exactly what the phrase was - it was exact in every instance I saw - and told them it would never be used and that, in fact, the domain was never used publicly so all references could be blocked.
The hacked forums are still being listed. Never even got a copy of the message, never mind a reply.
There is a lot that google could do to remove hacked sites (and a lot they can't, I suppose). It would be nice if they would try a little harder.
would love to discuss this more as its puzzled me for a while. Seems to work on aged domains and rather than a hack ooks like google glitch to me.
[edited by: tedster at 11:28 pm (utc) on Nov. 29, 2008]