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I have a website in a crowded niche. I had lost some significant traffic over the last 6 months, due to a major fall in rankings, but have fought my way back in the SERPs, to a point that is comparable to about 6 months ago...., where I am on the first page of Google, for certain keyword phrases. I have done some diligent recording of rankings and traffic, to substantiate this, and to be able to make the comparison. I just looked at U.S.-based traffic, which has always been 95 % of my overall traffic.
However, I am getting only about 10 % of the traffic that I was receiving 6 months ago. This has been the case the last several weeks since my SERPs have returned to the levels of 6 months ago. Given the laws of probability, this is telling me that overall Google traffic for this popular niche has fallen off by 90 %. I cannot believe that this could result in just 6 months.
What else can I attribute this significant reduction in traffic to, given comparable rankings from 6 months ago and today ? Is there a simple answer here ?
[edited by: Simsi at 3:43 pm (utc) on Oct. 29, 2008]