Forum Moderators: Robert Charlton & goodroi
Remember that the snippet is context-sensitive - so it may not show the same thing depending on what is searched for, and the user doing the searching.
Site name searches are an odd thing, since it's difficult to determine relevance - usually an appropriate meta description element would be displayed.
If the behaviour for your site has changed recently, remember that there are many external factors that only have to change slightly for the display if your own URL in results to change, including:
- A changed interpretation of the search query
- A change in what is deemed most relevant to that query
- Adjustments to the criteria for selecting text snippets - for instance how the most relevant selection is chosen
12 hours is not all that long, and you could easily be hitting a data centre that is not showing widespread results but if, for instance, your meta description no longer shows consistently, it might be worth a look at how it is formulated and consider adjusting it.