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How can the results for "Red Widget" be so different from the results for "Red widget" or "red widget".
I mean literally two and three page differences.
I am optimizing for "Red Widget" and the results are page 3 and climbing, which is good. But for the term "Red widget" page 1.
someone please explain this and how would you go about correcting the problem?
Different ranking when using capital letters [webmasterworld.com]
To be honest, it's a bit of a mystery to me, and I'm at a loss to find a consistent pattern in which sites perform better or worse for different letter case combinations. Note that the vast majority of searches are all lowercase, though, so I would make that your primary target. There's variation in searcher behaviour for things like certain brand names and acronyms as I recall.