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Result details on Google SERPs offering a choice of S-M-L

     

iridiax

7:45 pm on Sep 27, 2008 (gmt 0)

5+ Year Member



I'm now seeing this on the upper left of web search pages above the results:

Web: Result details: S M L

For one top result:

S shows no description
M shows a 161 character description
L shows a 638 character description

Is this a new thing or just an experiment?

tedster

8:50 pm on Sep 27, 2008 (gmt 0)

WebmasterWorld Senior Member tedster is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Sounds like an experiment - at least I'm not seeing it here. Google is always testing ideas on the SERPs, but a lot of them are not so easy to notice. This sounds like quite a remarkable idea, something cooked up by their snippet team.

iridiax

2:30 am on Sep 28, 2008 (gmt 0)

5+ Year Member



I've been using it all day today on the L detail setting, and I really like it. It shows a meta description and on-page content, so it's much easier to distinguish between good pages with real info as opposed to keyword list spam or stub pages with just a deceptively nice meta description.

tedster

6:58 pm on Sep 29, 2008 (gmt 0)

WebmasterWorld Senior Member tedster is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Techcrunch has some coverage on the SML test now [techcrunch.com], including a screenshot.

[edited by: tedster at 1:32 am (utc) on Oct. 1, 2008]

SEOMike

8:51 pm on Sep 29, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



What DC? I've checked a dozen or so DCs and can't find it. Maybe it's a user-based thing?

dudibob

7:59 am on Sep 30, 2008 (gmt 0)

5+ Year Member



Couldn't this also be a bad thing as visitors may not need to come to the site as they already have the info they require?...

Sounds great for a user, but a bit scary to the info based sites

piatkow

9:22 am on Sep 30, 2008 (gmt 0)

WebmasterWorld Senior Member piatkow is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



Shades of SearchMe here?

Looking at the screen shot, it actually looks pretty good. There is no milage for Google to screw adsense publishers by scraping their pages.

renelemerle

1:19 am on Oct 1, 2008 (gmt 0)

5+ Year Member



noticed this S,M,L test on www.google.com.au a couple of days back. But it wasn't visible on google.com at the time.

seems the test has been stopped or shifted to a different DC(as of 10/1/2008), as not visible anymore.

potentialgeek

4:35 am on Oct 1, 2008 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



Google has had a SS (Super Small) version for a long time where you get just the Title with no meta or on-page text, but most people don't know about it.

Customization is something I've asked for and expected for a long time, so I'm glad Google is finally listening. They should have started this years ago.

p/g

driller41

2:04 pm on Oct 1, 2008 (gmt 0)

5+ Year Member



...Couldn't this also be a bad thing as visitors may not need to come to the site as they already have the info they require?...

Exactly - when does a snippet become content scraping ?

Yes yes I know google is a scraper but when they deliver enough information to answer a query without visiting a site then we loose - and of course in the long run so does google as we will no longer create free content for them.

iridiax

2:34 am on Oct 7, 2008 (gmt 0)

5+ Year Member



Update: I'm still seeing this. I also have noticed that the ranking order changes when I switch from M (default) to L (large) or S (small). For the keywords I tested, my home page ranks the best with the L option.

renelemerle

3:52 am on Oct 7, 2008 (gmt 0)

5+ Year Member



iridiax, i can't see how Google can explain changing rankings based on a user's SERP display settings. It just doesn't make sense.

anyone else seeing the rankings change with this test?

 

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