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Effect of Google-Yahoo ad merger on Google's natural search results?

         

cooldogs

1:52 am on Sep 20, 2008 (gmt 0)

10+ Year Member



I'm not fully clear on how the Google Yahoo advertising merger will affect things with respect to the Google Index and Google's "natural" search results.

Will they be sharing their indexes now? Will the natural listings that result from a search become the same or continue to differ between the two? Or is the only thing that will be "shared" the paid advertising that is shown.

I have a site that Google loves but it was dropped from the Yahoo index many years ago and I don't want the good status with Google to be affected by the bad status with Yahoo.

Can anyone offer some input regarding this concern. Thank you.

Robert Charlton

3:08 am on Sep 20, 2008 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



I can't imagine it would have any effect on Google's natural results at all. This is simply a non-exclusive deal for Yahoo to use Google's advertising technology...

PC Magazine...
Google-Yahoo Ad Deal: This Is Not A Merger [pcmag.com]

Google denied that the deal was an acquisition. "This is not a merger," Omid Kordestani, senior vice president of global sales and business development wrote in a Thursday blog post. "Rather, we are merely providing access to our advertising technology to Yahoo through our AdSense program."

cooldogs

12:51 pm on Sep 20, 2008 (gmt 0)

10+ Year Member



Thank you Robert, that's what I was hoping. I had read the post you listed above but wasn't 100% what to think of it. My thinking was that maybe if they are starting to share one thing they will soon be sharing others. Would love your take on that theory.

cooldogs

6:41 pm on Sep 20, 2008 (gmt 0)

10+ Year Member



By "I had read the post you listed above but wasn't 100% what to think of it." I meant the actual thread that featured that topic, not your response within this one. Sorry about not being clearer on that.