Forum Moderators: Robert Charlton & goodroi

Message Too Old, No Replies

How to exploit adwords data to improve organic ranking

         

Oliver Henniges

2:02 pm on Sep 19, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



In spring I have begun to launch my first adwords campaigns. Instead of using google analytics I preferred to programm my own tools of analysis, giving me very detailed data on turnover, visitors, keywords and user behaviour for the various landing-pages.


BTW: I use a simple get-appendix after the target URL for distinguishing adwords-visitors from the ordinary page and google obviously did NOT view this as duplicate content. the original pages did NOT tank! We had a considerable boost with a three month delay, which, in fact, I have no explanation for. I can only guess that adwords data generally helps to improve ranking algos. Paranoids would speculate the opposite to happen, assuming google would prefer to make money, but for my little niche this is definitely NOT the case. Another explanatzion would be that showing up TWICE in the SERPs (organic link + adwords, sometimes even three times with a deeplink) generally boosts user trust.

Today I had a brief look at some of my analysis pages. What I see is an immense pool of keyword-phrases (having set a number of KWs to broad match), which I never would have thought of doing natural texting.

What would you do with such a list?

Over the years I have developed some tools, which help me add some text at the bottom of the landing pages of the various product-groups in my shop-system. This was meant to help googlebot detect what the page is about, and I think the idea is "no-evil" and successful. I am a lazy person and I'd love to simply add my keyword-list using copy and paste, but that is a bad idea, isn't it? Any elegant alternatives?

tedster

10:15 pm on Sep 19, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I'd go very carefully with that direction. A -950 penalty can be tripped pretty easily by wrapping in a lot of closely related terms. I think you'd do better not trying to automate it and rather using an eyes-on inspection to cherry pick a few choice phrases and wrap them in on a few pages.

I'm remembering one client half a year back who decided to wrap in all of Google's "searches related to:" suggestions. The drop in ranking and organic traffic was swift and deep.

Oliver Henniges

11:15 am on Sep 20, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Thx for you response, tedster.

My interest, however, was a bit broader: In fact, many posters in this general google section seem to target adsense revenue. And it is very problematic to implement adwords and adsense on the same site. Nevertheless there are a number of very interesting advantages and hints, which adwords-campaigns may give to organic ranking.

And - as I said - the effect of showing up with two or three links to one's own website on a single google-result-page is very interesting. Has this been investigated/discussed in detail before?

My lists comprise the first step of keyword-analysis: the brainstorming-process. These lists are much more expanded and cover many more variatons than e.g. googles keyword suggestion tool. What would you, who are much more sophisticed than me with key-phrase-refinement, do in step two and three with such input data?

What procedures did you develop to get natural text from key-phrase-lists?