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New Ad Layout on Google.co.uk?

     
11:23 pm on Aug 24, 2008 (gmt 0)

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Not seen this before!

One sponsored listing above the natural results and one sponsored listing below the natural results above the page navigation. Not only that but the two listings are identical ads from the same advertiser.

Is this something new?

2:06 am on Aug 25, 2008 (gmt 0)

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Sounds quite new to me - and I'd guess that lucky advertiser would see a nice jump in clicks, too.
1:50 pm on Aug 25, 2008 (gmt 0)

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A few days agao I saw some sponsored listings in the #3 position but not since.

I've just tried a few keywords and it's looking all normal to me, probably one of their ongoing tests.