Forum Moderators: Robert Charlton & goodroi
I would naturally like to be able to capture traffic for both terms in searches, so I have added term1+term2 to the end of every product title. However, I see in Google's keyword suggestion tool that it shows term1+term2 as a separate phrase which ranks far lower that each term separately. My question is if I add both terms to the end of every product title and page url will they come up for searches of either term used separately or only searches using the phrase? In other words, is it better to pick one horse and ride it? Thanks for any advice!
I have added term1+term2 to the end of every product title
Doing that for EVERY product title may not be the best idea. It's the kind of action that can trip an over-optimization problem for you. You can't get every page to rank for the same search anyway - it's better to create an information architecture that focuses on specific pages, IMO.