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Google Base and "Shopping Results" - how effective is it?

     
10:31 pm on Aug 14, 2008 (gmt 0)

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Question 1: how does Google determine what is listed in the "Shopping Results" 3 item lising which is usually just below paid sponsors?

In July we started doing a product feed to Google Base and quickly saw our site listed in "Shopping Result" for a number of our product names (red widgets, large green widgets).

Then we resubmitted, adding a few products but leaving the existing product descriptions unchanged. Our pages dropped out of the 3 item "shopping Results". Our pages still appear on the results of clicking on the link "Shopping Results", and they still appear if you click the "shopping" link above the Google logo.

One of my clients is a small site of about 20 pages, selling a product. Our position on Google search results has been good for such a small site: second or third for several of the keyword phrases we target.

Question 2: Are other sites selling much by submitting to Google Base, or is this not productive?

Question 3: Do other sites find Google checkout increases sales?

2:53 am on Aug 15, 2008 (gmt 0)

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Increased sales for us dramatically. Get onboard with Google Check out as well and when you advertise in adwords, you will get that nice badge that sticks out on a page.
8:38 am on Aug 15, 2008 (gmt 0)

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We list our products in google products but have big problems getting them visible. Seems a bit of a dark art getting things to work properly.
4:42 pm on Aug 18, 2008 (gmt 0)

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Actually, everyone we've submitted a feed for is doing surprisingly well with it.
6:47 pm on Aug 18, 2008 (gmt 0)

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since we are on the topic of google base, i have done some searching but it isn't clear, can you get your products included if you do NOT have a cart on your site?
3:23 pm on Aug 19, 2008 (gmt 0)

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I've been having trouble getting a good ranking in Product Search for competitive items. I've just been using the same feed that I use for a few other CSEs, but it doesn't seem to work as well as it does elsewhere.

Netmeg - any feedback on what seems to do the trick? Is it data hygiene (one messy listing can bring down the effectiveness of others)? Is it keyword rich copy? Freshly killed chicken and voodoo chants?

3:42 pm on Aug 19, 2008 (gmt 0)

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After you submit your feed to Google Base, watch your server logs for the URLs G~bot goes nuts for.
;-)
3:48 pm on Aug 19, 2008 (gmt 0)

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Google Base works great for me!

jakegotmail,

Here is a link to the program policies - [base.google.com...]

You can submit more than just porducts, including services, schedules, events, housing, jobs, news, recipies, etc, etc, etc. I think you can even define a custom type.

The content you submit must be owned by you, so no affiliate stuff.

If you sign in to Google Base and begin the setup process you can see a full list of the items you can submit.

5:23 pm on Aug 19, 2008 (gmt 0)

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I don't see very much volume out of Google Products, but I do see pretty high AOV's & conversion rates.
6:24 pm on Aug 19, 2008 (gmt 0)

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I can believe planting Google Base results in the natural results is profitable for a lot of uncompetitive and niche markets but in my areas the big boys own the results. Pull Google Base from the natural results and its another Google program that flops. What's the purpose of charging for Adwords? As for getting involved with another data tracking program of Google count me out.
8:59 pm on Aug 19, 2008 (gmt 0)

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It's a free service! Why would you compain about that? I'm in a fairly competitive market and with the state of the US economy, CSE's are really performing well right now. Did I mention it's free?

What's the purpose of charging for Adwords?

Ummmm....possibly billions of dollars

[edited by: MadeWillis at 9:01 pm (utc) on Aug. 19, 2008]

11:26 pm on Aug 19, 2008 (gmt 0)

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I knew that would catch your eye. Gotcha.

Is there such a thing as a free ride especially with Google. Oh, no it won't hurt you one bit once they track you a bit and know what you need to stay in business.

1:32 am on Aug 20, 2008 (gmt 0)

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Good ranking in product search is easy.

Proper Title, Proper Description and good reviews as a seller.

If you look at most of their top results, all the sellers are 4 stars plus.

8:46 am on Aug 20, 2008 (gmt 0)

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If you can't get listed in google base because you don't have any reviews, how are you supposed to get reviews?
12:31 pm on Aug 20, 2008 (gmt 0)

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Reviews are hard to get. We find that only 3% of the people who buy actually leave a review.

What you have to do is to break out the adwords budget a bit, get that nice badge and start driving traffic to your top 10 selling items. If you use two or three check out methods, offer some kind of discount for people to use Google check out for payment. We used a 5% off your order type of coupon we made in our Google Checkout panel if you placed your order online.

From there, service your customer and wait for the reviews. Like I said though, only 3% of our customers leave reviews though so it is a long and slow process.

12:54 pm on Aug 20, 2008 (gmt 0)

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Sorry made a typo, that is 5% of people who buy leave reviews.
2:00 pm on Aug 20, 2008 (gmt 0)

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thanks @trinorthlighting very interesting.
3:19 pm on Aug 20, 2008 (gmt 0)

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Tri-North - Are the leaving of reviews linked to a Google Checkout account? We have a ton of AdWords-driven orders but just one review to date (from Shopzilla, who we haven't advertised with in years).
9:35 pm on Aug 20, 2008 (gmt 0)

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If you get real lucky, you get listed on this page on Google that has a PR of 8

[google.com...]

Yes, there are reviews left on Google shopping and you will get traffic from review pages.

***Note to moderators, I am dropping a link to buy.com's website review from Google for an example***

[google.com...]

As far as Shopzilla links go, I do not have any myself. I never have advertised on there and I do not see Shopzilla picking up Google reviews.

Additionally, once you are approved for Google Check Out your website will more than likely gain a lot of Trust Rank.

5:08 pm on Aug 21, 2008 (gmt 0)

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If you get real lucky, you get listed on this page on Google that has a PR of 8

Nice, I see my site listed! However, I'm not seeing any TBPR at the moment.

Google Base pulls customer reviews from all over the web. So the more shopping engines you advertise on the more reviews Google will pick up, assuming you get reviews on those other shopping sites.

5:41 pm on Aug 21, 2008 (gmt 0)

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We're making an exception to our linking policy for just this one case. Thanks for the example, trinorth, I think it's helpful to see a concrete example to supplement this discussion.
5:56 pm on Aug 26, 2008 (gmt 0)

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I am using Google Base API to show your listings in many different places. Go Google Go!