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Google Sheds Performics

     
6:05 pm on Aug 6, 2008 (gmt 0)

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Publicis Groupe (EURONEXT Paris: FR0000130577) and Google (NASDAQ: GOOG) announced today that Publicis Groupe has agreed to acquire the Performics search marketing business (Performics) from Google.

[washingtonpost.com...]

6:49 pm on Aug 6, 2008 (gmt 0)

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I guess what Google needed was only Affiliate Network. They wouldn't offer any SEM services anyway.
7:12 pm on Aug 6, 2008 (gmt 0)

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I think that was fairly expected. I would have been surprised if they hadn't.
8:55 pm on Aug 6, 2008 (gmt 0)

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Good for them. That entity only serves to be a conflict of interest in their organization as a whole.
1:02 am on Aug 7, 2008 (gmt 0)

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>> I guess what Google needed was only Affiliate Network

Well, I doubt they wanted Performics at all, but the SEM/SEO services were the conflict. Google bought DCLK's display advertising business, display ad serving software (and patents), and a big sales team experienced in agency sales.

1:47 am on Aug 7, 2008 (gmt 0)

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This was in the cards when Publicis created its partnership with Google earlier this year and then the Vivaki Nerve Center
2:56 am on Aug 7, 2008 (gmt 0)

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Makes sense to me...
4:40 am on Aug 7, 2008 (gmt 0)

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Looks like they planned something like that from the beginning.
10:21 pm on Aug 9, 2008 (gmt 0)

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They should get rid of Performics (now Google Affiliate Network) too. That's just another conflict of interest right there, seeing that many affiliates do SEM and SEO.
 

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