Google Sheds Performics

[Brett_Tabke]

Publicis Groupe (EURONEXT Paris: FR0000130577) and Google (NASDAQ: GOOG) announced today that Publicis Groupe has agreed to acquire the Performics search marketing business (Performics) from Google.

[washingtonpost.com...]

[activeco]

I guess what Google needed was only Affiliate Network. They wouldn't offer any SEM services anyway.

[Philosopher]

I think that was fairly expected. I would have been surprised if they hadn't.

[zuko105]

Good for them. That entity only serves to be a conflict of interest in their organization as a whole.

[jcoronella]

>> I guess what Google needed was only Affiliate Network

Well, I doubt they wanted Performics at all, but the SEM/SEO services were the conflict. Google bought DCLK's display advertising business, display ad serving software (and patents), and a big sales team experienced in agency sales.

[Perfmark]

This was in the cards when Publicis created its partnership with Google earlier this year and then the Vivaki Nerve Center

[BillyS]

Makes sense to me...

[ogletree]

Looks like they planned something like that from the beginning.

[La_Valette]

They should get rid of Performics (now Google Affiliate Network) too. That's just another conflict of interest right there, seeing that many affiliates do SEM and SEO.