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Do keywords on internal pages help or hurt homepage?

     
8:21 pm on Jul 9, 2008 (gmt 0)

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If my site has around 750 pages, but I really only care about having the homepage ranked for my main few keywords " kid widgets " the question is?

1. Does it dilute the the rank of the homepage by having the main keywords listed in many of the metas for the sub product pages. This keyword does relate to those internal pages, but does it hurt the homepage to have it in some of their metas and in some of the titles?

I'm not sure if by having it on some of the internal pages it makes the whole site look like it relates to the keyowrds or if it dilutes the home page?

thanks. J

9:17 pm on July 9, 2008 (gmt 0)

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Generally speaking, having more than one page on the same subject is an advantage, since a single URL from such a site is more likely to be able to meet the user's needs.

The ideal is to have themed collections of pages, all containing information on varying aspects of that particular theme.

Of course, the reverse is also possible, in that a site without any themed content (or with content that is deemed to be of low quality) may be less likely to perform well in results.

And of course, there are visible advantages to having more than one page on a particular theme, such as indented results from your site alongside the most relevant page: twice as much space taken up within results.

9:25 pm on July 9, 2008 (gmt 0)

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Thanks Andy, but if you had a site selling

Personalized Widgets and that was your main keyword phrase, on the other 750 pages is it wise or not wise to mention that exact phrase " Personalized Widgets " in their Titles and Metas along with other words. Does that dilute from the home page or help the site by showing thoe internal pages are relevant to the main keyword.

Again, I only care about the homepage showing up as high as possible for " Personalized Widgets" Thanks

9:39 pm on July 9, 2008 (gmt 0)

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I'm a little confused by your question, but hope this helps:

(this is from personal experience)

Google seems to looks at keywords per page and also keywords as a whole within the website domain, as it wants to clearly define the subject topic of your domain. so your keywords should clearly define what is in the pages as well as the website as a whole.

The home page should contain the main keywords, your sub pages should contain some of the main keywords and related keywords.

ie. So adding keywords to your sub pages can help boost the topic of the website and improve your home page hits. Adding totally unrelated keywords in to pages will take the domain off topic and lower your home page rank.

Importantly: the keywords used in each page are completely relevant to the content of the page.

[edited by: Seb7 at 9:55 pm (utc) on July 9, 2008]

10:42 pm on July 9, 2008 (gmt 0)

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Does it dilute the the rank of the homepage by having the main keywords listed in many of the metas for the sub product pages.

Google's ranking algorithm does not use the keywords meta tag. Words in the page's content and the anchor text of backlinks are what do carry influence.

1:11 am on July 10, 2008 (gmt 0)

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So you'd say having no meta tags is the same has having great meta tags throughout the site?

As far as the content on the page do you feel it matters how high up on the page it is, meaning if you had 2 pages of the same exact pictures and information would the one with the content on top and the pictures underneath get ranked higher than the reverse.

If that is the case is it wise to write code that makes the content appear to be at the top of the page to search bots even if in actuality it is toward the bottom?

3 questions's at once, how do you like that

Thanks. J

2:25 am on July 10, 2008 (gmt 0)

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Google likes themes. So if your site is themed around "Personalized Widgets" then you want as many pages on your site on sub topics of Personalized Widgets.
2:38 am on July 10, 2008 (gmt 0)

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So you'd say having no meta tags is the same has having great meta tags throughout the site?

The meta description and the meta keywords are two different things. Do not blur all meta tags into one pile. See tyhis discussion about the meta description tag [webmasterworld.com], a much more important factor for your site.

is it wise to write code that makes the content appear to be at the top of the page to search bots even if in actuality it is toward the bottom?

This practice is sometimes called "source ordered content" and for quite a while it has been exttremely useful on some sites. Only in recent months do I see a few signs that it may not be as important now as it has been for years. The algo evolves, you know?

3:13 pm on July 11, 2008 (gmt 0)

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Jaimes - it really sounds like you are standing on the edge of designing a site that is only valuable for a search engine. Be very careful about any over optimization techniques and try to design a site that makes sense for a user when they navigate. Tedster has done a wonderful job of explaining penalties associated with over optimization and probably worth you reading through them before going down the road of fine tuning your site. Here is one post [webmasterworld.com...] but it has now developed into a 14 part segment.

To your site layout, if your home page is about "kid widgets" and you are trying to become an authority on the subject you would surely use that phrase in other place on your site. Thus I would expect to see a page on the "history of kid widgets", "geo kid widgets" and perhaps articles or tools that help you choose the right kid widget for your child.

At the end of the day try to build a site that users will want to visit, share, and link to. This will get you much further than playing optimization games.

3:05 pm on July 23, 2008 (gmt 0)

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NB: Google does use description meta tags, it doesnt use the keyword meta tags.