Forum Moderators: Robert Charlton & goodroi
1. Most important, Removed all the links that didn't go anywhere, and what a huge task that was, including external, and internal, I have no bad links.
2. Went through and determined what links went to be neighbourhoods, and removed all of them, and by bad I mean link farms, ffa's, and just plain links that have nothing to do with my site content.
3. A basic redesign of the entire site took place, I removed programs that we didn't need, in basic just trimmed the site down, re-did the seo on the entire site.
4. For all this work I not only get a drop in google pagerank, but a drop in serp also, hmm do as your told, and receive a giant kick to the but lol.
5. a general cleaning of the folders on the site, removing anything that is no good or doesn't belong, de-junking the site basically.
6. Removed anything that would slow the site down, and dropped in google pagerank from 3 to 0, and 100% out of my keyword.
Regarding drop in the SERPs, did you change URL structure? You also say that you redid SEO. G does not like too much SEO. Depends on what you did -- if G thinks that you tried to manipulate the rankings then you will be penalized.
I have also learned the hard way that it is best to leave everything on the site untouched even if it is junk or you don't like it. I have been hurt too once when I cleaned my site.
I'd be more worried about the serps - are you gone entirely, or relegated to the back of the bus? Are you still ranking for anything, even long tail terms?
You don't mention whether you've made url changes or nav changes.