Forum Moderators: Robert Charlton & goodroi
But now the results seems totaly confused: We are in a small town, only 2 small companys offering a service, both listet on lbc, but positions > 40, while other companies 3 towns and about 25 km away are listet in the Top10 of the lbc. The results seem to change very often, so I'm not able to see a scheme.
Shouldn't people be directed to the results laying nearby? I mean, it's a local search ;-)
Any ideas about that?
How To Get My Business To Show Up As A Map In Google SERPs
[webmasterworld.com...]
As noted in the thread, the Google Local algo has been evolving over the past several years. The algo seems to vary by business type. Distance from the center of the zip code is one of several factors, and it's not always "fair" or necessarily relevant. To some extent, Google appears to be moving away from a pure radius listing, more so for some business types than for others, but they haven't been entirely successful.
Local user reviews are another factor that Google considers.
Consistency of data across the web becomes a consideration if, say, you try to fudge your address data to list yourself close to the city center. I'd strongly recommend reading the entire thread.
Additionally, for everybody's reference, here's a link to the Google Local Business Center [maps.google.com].
[edited by: Robert_Charlton at 7:20 pm (utc) on June 15, 2008]