How do you deal with major loss of referrals from Google?

[malinkam]

I noticed that usually when changes in algorithm or filtering happen a lot of webmasters post here with similar posts (age of their site, recent changes, links, etc. etc)

Not many of you care to discuss how you deal with major loss of referrals from Google.

What do you do:

A) Absolutely nothing (ride it out), go on with your daily activities and expect everything to eventually get better

B) Spend endless hours searching through your pages and scratching your head what you could have done to upset the big G

....feel free to add C), D), and so on.

[randle]

C. Use the frustration of a “major loss of referrals from Google” to motivate you to devote a little part of each day to getting up a PPC campaign, and mastering that form of traffic generation. It’s every bit as challenging as optimizing a site, and can’t be learned over night. It’s not going to solve the immediate problem, but then these problems always seem to periodically crop up, don’t they?

[confuscius]

D. if the site is higher PR, change the commercial monetization of the site from a mix of commission and adsense income to less commission, no adsense and selling paid links.

E. Go into Ostrich mode.

[StoutFiles]

F. Stop linking to Google until they beg me for my traffic back.

[Robert Charlton]

G. Get back to the drawing boards and build some more content that's worth linking to.

[Whitey]

Accelerate the diversification of your marketing channels and be thankful for the shock as a reminder that SEO is not a sustainable channel. Use it while it exists but get on with doing business. Business is about sustainability.

Web2.0
Product
Unique and valuable content
Unique and valued services

Some of the best internet business'that i observe are not good at SEO.

[Lexur]

I did B) some years ago but if it happened to me tomorrow, I will follow the A) option.

I supose the pattern could be:
1.- Open the Adsense stats and see the fall
2.- Check the site integrity and test some results (site:domain.com and so on)
3.- Take a look here to see what's the algorythm change, the new penalities or what's wrong
4.- Do some financial calculations to see that I can/can't live with this level of traffic
5.- If I can survive, back to work. If I can't survive, back to work harder.

[panicbutton]

Get a proper job

[vivalasvegas]

A for me. If you keep working on the affected site Google should eventually reconsider.

[joost]

H Drop the project and start up another one.

I've done that several times over the last few years until I realised that strategy is almost the same as strategy
E: "Go into Ostrich Mode".

I'm now working on a new strategy:
H: Worship the Mighty Google, and see their every Wish as my Command. I.e. forget about Yahoo and MSN, design for Google and follow their rules to the letter.