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Is it better to have one page with a lot of content, or is it better to break that content up into multiple pages?
Letís say I am designing a site that has information about Skiing, specifically the tickets you need to buy to ski. There might be 10 different options available to you to buy, each requiring their own description and information (i.e. daily pass, season pass, locals pass, etc...)
Is it better to have a single page that holds all that information (maybe using a FAQ style link system), or is it better to break all that content up so that each ticket type has it's own page?
What I am really wondering about is which one of these options does Google search like better? I also plan to place Adsense on my site eventually, so is there an advantage to having more pages?
Thanks a lot! I'm new to all this, so I look forward to any advice that you can offer. :)
This is always a judgement call. Some key factors would be:
1. Is there enough unique content for each page. If not, they may all go in the tank since they look like "stub" pages.
2. What's best for the user? Would they be better served by collecting all the options on one page?
3. Does the content naturally fall into sub-groups? In some cases, creating a small set of pages can work out better than an all-or-nothing approach.
4. With many pages, how many total links end up on the master page? If you go much over 100, that can be problematic.
For example, if, instead of the proverbial red widgets page, blue widgets page, and pink widgets page, if you just have a single page for widgets, you' might turn up in a search for red widgets with pink and blue trim... whatever.
The disadvantage is that if you ever want to bust up the page, Google may not rank your new sub-topic pages high - it will still send people to the original longer page, even if you now have a specific page for pink widgets.