Forum Moderators: Robert Charlton & goodroi
The best plan for capturing a wide variety of long tail traffic is based on a clean site structure - semantically accurate mark-up, clear link structure, and a generally sound Information Architecture - plus naturally written copy on the pages. Then the long tail traffic starts showing up as soon as your site is circulating a bit of PageRank.
You need to put a lot of thought into your pagination method, this is one of the keys for long tail traffic. Most people forget this.
In my webs the paginations are very optimized. The first page the title, description, text, anchor text, etc I write "widgets for sale", in second page if I already got the TOP10 for example, I change "widgets for sale" to "sell a widget". I use text that does not surprise the user.
eg:
page 1 of the category
- title widget for sale,
- description the best widgets, ou can sell any widget on our Web....
- anchor text in the links to the page 1 "widgets for sale"
- link to page 2 with anchor text "sell a widget"
-etc
page 2 of the category
- title sell a widget,
- description Sell widgets, you can sell any widget on our Web....
- anchor text in the links to page 2 "sell a widget"
- link to page 2 with anchor text "sell a widget"
-etc
When I got TOP10 I changed the words in the following pages,
this works, but you must have patience.
With internal links I am trying to get very specific long tails
[edited by: Errioxa at 1:17 am (utc) on May 26, 2008]