Forum Moderators: Robert Charlton & goodroi
Just to expand - there's a lot more than data center variation going on today. Google intentionally creates different results depending on where the user is located. Using google.com from different countries can give you different results, and sometimes even different cities within the US.
You may find this thread informative:
How to search for US results from outside [webmasterworld.com]
In your situation, I'd consider some of the options mentioned in that thread:
1. Using the "gl=" parameter
2. Using a proxy server or VPN
3. The Adwords Preview Tool at [adwords.google.com...]
If you search this morning for certain commercial terms you will probably see a pattern of two or more different sets of results. It may well be that no one actually sees these actual results anywhere in the World using Google.com or there own country specific Google. My objective is to get to the top on as many of these DCs as I can, then assuming I have not managed this by skewing backlinks away from my own .co.uk geo target I should also get the top slot in my market.
If I wake up in a good mood, feeling confident and positive a quick look at the data centers has a way of ruining the day. So don't get addicted to it or you might go mad.
Cheers
Sid