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Can Press Release Syndication Hurt Rankings in Google?

     
1:38 pm on Apr 25, 2008 (gmt 0)

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Hello Everyone,
One of the sites I am working on has recentely been hit with what I think is part of the Dewey Update. Basically during the last few weeks the site went from being on the first page of Google for 2 of it main terms for years to pages 3-5 for those terms.

One theory posed by a SEO contractor that I work with suggested that it may be a result of a few press releases that got syndicated across multiple sites. A search in Google for "[BRAND NAME] affiliate program contest" with quotes returns some 18,000 results.

What do you think? Could this be the culpret?

I don't want this thread to get side tracked on to the question on if there was a Dewey Update or not. Rather just on the question: Can online press releases or their syndication hurt your rankings?

-Alon

5:38 pm on Apr 25, 2008 (gmt 0)

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WebmasterWorld Administrator travelin_cat is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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Press releases never hurt our rankings. In fact they seem to help by spreading our brand awareness and therefore more link love.
10:16 pm on Apr 25, 2008 (gmt 0)

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I think that PR's may be one of the reasons we remain
penalized and zero PR'nked after PR 5-6 and no penalty
1 yaer ago.
2:38 am on Apr 26, 2008 (gmt 0)

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Depends on how, where they were released and whether the content was duplicated on your website IMHO.
11:42 am on Apr 26, 2008 (gmt 0)

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whether the content was duplicated on your website IMHO

The only harm could be a dupe penalty and if you don't have it on your site how can you be affected by the dupe penalty.

Cheers

Sid

1:22 pm on Apr 26, 2008 (gmt 0)

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It's just another piece in the puzzle of why our site has continued to be penalized, not the entire reason, but just a piece. We do not have the PR duped on our site either.
1:03 pm on Apr 28, 2008 (gmt 0)

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and whether the content was duplicated on your website

In our case we first post the releases on our site using Wordpress. I find it strange that this could be the cause. It is a PR5 website that has been around for years.

Could this really be it - that we are getting penalized by posting our news on our site?

2:22 pm on Apr 28, 2008 (gmt 0)

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I think you always take a chance of being penalized for dupe content when you syndicate your content to other sites. Moreover if the syndicated content doesn't link to your site.