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Google Earth Hour: Screen Goes Black!

     
12:55 am on Mar 29, 2008 (gmt 0)

WebmasterWorld Administrator engine is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month Best Post Of The Month



My screen goes black, literally!

Google users in the United Kingdom will notice today that we "turned the lights out" on the Google.co.uk homepage as a gesture to raise awareness of a worldwide energy conservation effort called Earth Hour. As to why we don't do this permanently - it saves no energy; modern displays use the same amount of power regardless of what they display. However, you can do something to reduce the energy consumption of your home PC by joining the Climate Savers Computing Initiative.

On Saturday, March 29, 2008, Earth Hour invites people around the world to turn off their lights for one hour from 8:00pm to 9:00pm in their local time zone. On this day, cities around the world, including Copenhagen, Chicago, Melbourne, Dubai, and Tel Aviv, will hold events to acknowledge their commitment to energy conservation.

[google.co.uk...]

2:34 am on Mar 29, 2008 (gmt 0)

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Yeah, shook me up a bit at first, thought I'd contracted a virus lol!
7:11 am on Mar 29, 2008 (gmt 0)

WebmasterWorld Administrator robert_charlton is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Just notice it here in California, right at midnight. Whew! Very dramatic.

Earth Hour invites people around the world to turn off their lights for one hour.

Also to be considered...

The hardware stores here (in California) have been selling compact fluorescent bulbs for less than a dollar apiece for a while now. They're far better than fluorescent bulbs were a few years ago, and I'm putting them in wherever I can. Try them... you'll like them.

I also turn off my computer at night, something I didn't used to do.

6:56 am on Mar 29, 2008 (gmt 0)

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System: The following message was spliced on to this thread from: http://www.webmasterworld.com/google/3613983.htm [webmasterworld.com] by robert_charlton - 11:13 pm on Mar. 28, 2008 (PST -8)


pretty cool
7:59 am on Mar 29, 2008 (gmt 0)

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Just noticed it here in Canada... Scared the bejeezers out of me, thought it was a BHO until I read the page.
8:03 am on Mar 29, 2008 (gmt 0)

WebmasterWorld Senior Member tedster is a WebmasterWorld Top Contributor of All Time 10+ Year Member



I forgot what I was going to search for! But it certainly got the message across in an unforgettable way.
9:07 am on Mar 29, 2008 (gmt 0)

WebmasterWorld Senior Member suzyuk is a WebmasterWorld Top Contributor of All Time 10+ Year Member



wow.. spooky.. certainly made me click the Earth Hour link though!
9:14 am on Mar 29, 2008 (gmt 0)

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Hmm...

<comments deleted>

Just call me an old cynic...

Syzygy

9:48 am on Mar 29, 2008 (gmt 0)

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Well... How do I get back my nice white page? lol!
1:00 pm on Mar 29, 2008 (gmt 0)



this is a stunt! Want to be serious? Shut down google for an hour and suggest people go out for an hour after shutting their computers down :)
1:33 pm on Mar 29, 2008 (gmt 0)

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thought I'd contracted a virus lol!

Hah! Yeah, I thought for a second I'd picked up some scumware, as well.

Apologies in advance for the appallingly naive question I'm just about to ask but...

Asssuming that "turning your lights off for one hour" means switching off the TV and the laptop as well (it would have to, wouldn't it?) what am I supposed to do between 8 and 9 this evening? Go and sit in the pub? Doesn't that more or less negate the point of going to the trouble to actually switch everything off? (Everything would be off if I were out of my flat anyway, wouldn't it?)

Am I supposed to stay at home and sit in the bath in the dark?

What am I missing here?

BTW these aren't rhetorical questions: I do think this is a worthwhile experiment and I do wish to participate.

1:49 pm on Mar 29, 2008 (gmt 0)

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I first noticed this when I was setting up a new browser installation to use Google as the home page - it was a while before I realised it wasn't a problem with the PC or the installation!
1:54 pm on Mar 29, 2008 (gmt 0)

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I think this "Earth Hour" thing is a great idea, but I'll be turning my lights out during the daytime... That way I can at least still see to read a book or something.
2:25 pm on Mar 29, 2008 (gmt 0)

WebmasterWorld Administrator mack is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



thought I'd contracted a virus

Got to admit thats the first thing to cross my mind as well. What a world we live in huh!

Would be interestign to see how the change of page effected search volume. It looked pretty bad TBO.

Mack.

2:37 pm on Mar 29, 2008 (gmt 0)

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i wonder if advertisers who log into their adwords accounts between 8 and 9 will suddenly find their bids at 10 dollars :)..
3:39 pm on Mar 29, 2008 (gmt 0)

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I was at work when I first saw the black screen. My first thought was that something had gone terribly wrong with the monitor I was using or that Google had been hacked. I was relieved to discover the real reason.

What to do without lights? If it's actually dark outside then go outside and enjoy the stars. They may appear like you've never seen them before if you're living in a city.

4:16 pm on Mar 29, 2008 (gmt 0)

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market share analytics... they get the new satellite images from nasa and count the brightness to last year. if it differs significantly, google knows how far their market reach is in the industry countries :)

P!

4:31 pm on Mar 29, 2008 (gmt 0)

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im going back to sleep....
5:07 pm on Mar 29, 2008 (gmt 0)

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earthle.com has been doing the same thing for a while now. same search results as google too.
5:20 pm on Mar 29, 2008 (gmt 0)

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We 'celebrate' the Earth Hour quite a few times during the week every week, all year around in India. Luckily we got power back up, so we really can 'enjoy' the celebrations.. ;-)

All those who are experiencing this 'joy', do 'feel' for us also.

5:22 pm on Mar 29, 2008 (gmt 0)

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Google PR department did a good job. Google loves the Earth and all people in the world.
5:27 pm on Mar 29, 2008 (gmt 0)

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Green_grass, I feel your pain, almost... I used to experience that same effect every time I used my microwave, which was also a few times a week. On occasion, the other apartments around me got to share the fun too! :)
6:49 pm on Mar 29, 2008 (gmt 0)

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What to do without lights? If it's actually dark outside then go outside and enjoy the stars. They may appear like you've never seen them before if you're living in a city.

Nice idea. Only it's overcast in London. I think I will invite a friend around and we will talk in total darkness for an hour.

7:08 pm on Mar 29, 2008 (gmt 0)

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I thought someone had broken Google and spent 2 minutes refreshing it!

Only it's overcast in London

Not to mention too smoggy to see the stars anyway.

I'm going out tonight so my lights (and everything else) will be off for more than an hour.

Although I bought a plasma TV knowing full well it consumes far more power than an LCD. When it's cold I can warm my hands by the heat coming off the front of the screen!

7:51 pm on Mar 29, 2008 (gmt 0)

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Yeah, virus thoughts here too. This should be deemed "National Computer Virus Awarness Day" as well as Earth Hour Day ;) Wonder how many copies of AV programs were sold today as a result of this.

Regarding the hour of lights off, I've heard some people say it's pointless but I think it's good in that it gets people thinking abou turning their lights off. A lot of people don't give it a second thought and just leave them on more or less all the time :(

Now, if we can just get Las Vegas to participate...

10:38 pm on Mar 29, 2008 (gmt 0)

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Ah! I like it! My Firefox skin is black also, so it looks really cool!

Good way to get something noticed.

-m

10:58 pm on Mar 29, 2008 (gmt 0)

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The screen goes black...
and all penalties are forgiven...

Then I wake up.....

DJ

12:39 am on Mar 30, 2008 (gmt 0)

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Well the regular white-bread-google-screen came back before this "Earth Day" lights out PR stunt was over...I was working all day and everytime I went for a search and found the black "politically correct" google screen I instantly jumped to Yahoo search...

Google must have seen a huge drop in earnings because they switched back to their old white page before the whole "Lights out" thing was over?

Yeah...Google supports the "Drink No Milk" day but as soon as they see that the fact they painted all their dairy cows green means no-one drinks their fatty liquids they instantly wash off the cows! Yeah...it looks good on paper to support the "Lights Out" thing but everyone I knew flocked as far away from the black screen as possible...cute trick though...but jumping on such a bandwagon is like a society of heavy-smokers taking a one day nicotine break...

3:24 am on Mar 30, 2008 (gmt 0)

WebmasterWorld Administrator incredibill is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



All this save the environment stuff will seem so quaint and nostalgic after the next Ice Age or the potential massive eruption of Yellowstone which are both due to happen sooner than later based on past repetitions of these events found in geological data.

Some day people will look back after a major North American extinction event after the potential Yellowstone eruption and fondly remember the "good old days" when cars that didn't pass smog tests belched black smoke on the roads that are then covered in 2 foot of volcanic ash...

Heck, I'm across the SF bay from the Hayward fault and it's slated to destroy my house at any given moment and possibly flatten my family in the process. Worse case if we survive, we'll probably be stranded on this little isle I'm on because the only way out is over a series of little bridges that will probably crumble.

So I'm worried about turning off a lightbulb?

[edited by: incrediBILL at 3:25 am (utc) on Mar. 30, 2008]

4:19 am on Mar 30, 2008 (gmt 0)

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Well, one thing I learned is that my neighbors don't give a darn. I turned off my lights and walked around the neighborhood a bit and could see peoples lights on (and I just KNOW these people aren't even home ;) ). It's the same feeling I got after watching "An Inconvenient Truth" ... next day I'm walking down the road and I hear people just gunning their engines and then SLAMMING on the brakes to get from one stop sign to another.
Maybe we should do something with more impact, like raise electric rates by 1,000% for one day and donate the proceeds to renewable energy research ;)
Or even better, tax gas by an extra $2 and pre-empt the price raises by the oil companies (they'll claim they're raising prices because of supply and demand, then pocket the cash ... so let's just do it first).
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