Forum Moderators: Robert Charlton & goodroi
I see alot of results have changed, and my clients rankings have slightly suffered. Anyone else seeing this?
Google Still States They Support It:
[google.com...]
[mattcutts.com...]
Thanks in advance for your help.
Don't know what to suggest - have you checked out the source code to be sure there's no errors like a missing quote or something that wipes out Google's ability to see the tag?
I sincerely appreciate your help.
Here's how it is:
i.e. <meta name="robots" content="noodp,index,follow"/>
see [w3.org...] for the syntax.
All of my search pages show that. Other pages (without sorting capability) show some other useless nonsense. I would PREFER the ODP decription over this!
So the trick is to create a unique meta description for each page that will contain vocabulary included in the most-likely-to-rank queries for that page. Tuning these is an art. These descriptions don't affect rankings. They can be extremely influential in affecting click-throughs.
The snippets are generally about 150 characters, so that's how much space you can play around with. I generally think of my description elements as 250 characters max, with the first 150 characters the most likely to be seen... and the next 100 or so as wiggle room to include other possible combinations.