Creating "copy" landing pages for print ads - any problems?

[marketingmagic]

We run regular ads in various magazines and to track the effectiveness, I've setup specific landing pages /magshortname.html, for each ad campaign. These aren't real pages, they are pointers to the main index page. I've also added these pages to the robots.txt so that they don't accidentally get indexed and getting us into a duplicate content situation.

Just wanted to see if anyone's had any experience with how Google and other SE's deal with these pages and get your feedback.

Cheers - MM

[WiseWebDude]

Sure, you can do that...but, RARELY are people going to type those in from a magazine UNLESS it's a HUGE discount or something. It is almost impossible to track effectiveness of magazine ads IMHO. As long as you have them in robots.txt file, won't be a problem...but, don't get excited that people will actually do it...unless you give them one HELL of a deal, LOL.

[marketingmagic]

well the url's are short and sweet - la.html for LA Times, etc... any data we can get is better than nothing. Just wanted to make sure doing so wouldn't cause any problems. Added all pages to the exclude in robots.txt.

[WiseWebDude]

True, you are right, but is is FANTASTIC how stupid people are and how LAZY...they don't even want to SCAN a page let alone read it or type in ANYTHING extra on the web, LOL. But, you're right, at least you'll get a few anyway.