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Need Help Overcoming Penalty/Filter

         

greenfrog

4:53 pm on Feb 21, 2008 (gmt 0)

10+ Year Member



I have been hovering for a very important keyword at approx. 45 in SERPS. This week I briefly went to #7 for a few days. Now I've dropped to about #107. There have been absolutely no changes in the on page or internal linking structre.

I have had a penalty/filter on most all of my pages for quite a long time and can't get past it.

Is this a penalty, or an overly SEO'd issue? I was so happy for about 2-3 days and I even got some conversions because of the new keyword rank. I've been plagued by this for very long and to see me get a good ranking briefly is very frustrating.

tedster

5:45 pm on Feb 21, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



These symptoms sound like what others suspect is a backlink and anchor text issue. Have you read this thread? Notice a similar pattern in ranking changes?

Can a single link take you down? Went from #7 to #1 to #98 [webmasterworld.com]

greenfrog

4:50 am on Feb 22, 2008 (gmt 0)

10+ Year Member



Tedster,

As I have come to know, you are on topic.

Over the years my site has gained many links mostly on theme, but with many different link texts. We have bought some, and we have sold some, but overall they are now natural and we have no control over what link text people are using.

So...

Based on that thread, it seems like I should de-optimize my internal navigation links. Does that sound correct? The internal link structure does use mostly money terms for link text.

Most of the links to our website go to the homepage using dozens of varying link texts. Some links about widgets, some about wigitizing, and some about foo, and some about fooing. Because we provide both widgets and foos.

Should we work on getting deep links to phrases? Should we try to deoptimize some incoming links that use just our domain name?

tedster

6:05 am on Feb 22, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



de-optimize my internal navigation links

Maybe - but if you decide to do this, I'd say go gently! Unless of course you know that you really laid it on thick.

This still may be a temporary situation with the Google algo and you're also not certain what is going on. Also, if this analysis is correct, you may very well have an "edge case" and you wouldn't need any extremes to remedy the situation.