Welcome to WebmasterWorld Guest from 22.214.171.124
The site is about 7 months old. Almost all of the time google only returns the homepage in search results. Google has all my pages indexed, but it only returns results for the homepage, whereas I have about 200 pages of good content that would be great matches for what the user is searching for.
Here's where the weirdness comes in. Every so often (such as last friday/saturday) all of my pages become "active" in the search results. So before where the home page (or nothing) would show up in the results, the content page would show up. All sorts of search terms return my content pages as results that normally wouldn't have my site listed anywhere. It quadruples my web traffic from google when it happens! It also usually seems to happen around a weekend.
I'd love to have this random behavior be a permanent thing where my content shows up and my traffic goes up.
Any ideas? Could it be penalties, new site stuff, etc...? From my research on this forum, it could probably be a million things, but I haven't noticed anyone with this exact behavior. Thanks for any info :)
But here's an alternate idea. I'm assuming that most of your urls are in the Supplemental Index. Google may be experimenting further with how they search over the Supplemental urls, and you see this new development being turned on and off during testing. If that's the case, however, we should soon be hearing similar reports from many other people.
However, my best guess is the first idea I offered. It's a good sign, and if you keep developing the site in a solid way, eventually you will see things stabilize for traffic to your internal pages.