How to beat wiki in SERPs

[makbd]

Hi
My site is no 2, wiki is no 1 in Google for a keyword. I have been trying to get links for the keyword from many source.

Please advise what to do?

thanks

[tedster]

Get more links (and better links) than Wikipedia has - and don't always focus on the "perfect" anchor text, either. Be sure to get a variety of anchor text with different types of backlinks.

Especially work toward those hard-to-get but extremely helpful "editorially independent" links within the content area of unrelated domains. It takes some serious "cold calling" to make these happen, but when you get them, they are like gold.

Sometimes I know this is easier said than done. I'm wrestling with one case right now where Wikipedia has two urls on the first page, so they cluster.

[johnlim9988]

Hi, tedster

Looks like the links are most important factor now.

I want to ask you how to get those links? Are reciprocal links (two way) useful? Or only one way link is useful?

or only link in the paras are more useful?

[tedster]

Any kind of link can be useful to a degree, but the one way link from a strong website seems to be most useful.

It can take a lot of work to build a strong backlink profile, and that work starts with strong content on your site. For more discussion, check out our Link Development Forum [webmasterworld.com].