Bold, strong and headings

[tarr74]

Hi,
I am redesigning a friend's site. Since it ranks pretty weel, I am not gonna touch the text of his pages, Just the styling through CSS and converting the code in XHTML 1.1.

Well, some of his keywords are between bold tags and I've heard that Google does not give any weigt to bold anymore, so I am considering to tranform those bolds in H3s (yes, they are paragraph titles).

What would you do? Keep the Bold tags or using H3s?

[Johan007]

H3 is semantically correct and will provide you with more than SEO benefit. There is no need to convert to XHTML1.1, the current recommendation HTML 4.01 Strict.

[Johan007]

oh and XHTML should support <strong> tag instead of <b>.

[tarr74]

Oh, tahnks: and what about xhtml 1.0?

[Robert Charlton]

This discussion makes a very strong case for HTML 4.01 instead of XHTML 1.0 for most websites....

Why most of us should NOT use XHTML
[webmasterworld.com...]

[tarr74]

4.01. transitional or strict?

[Robert Charlton]

4.01. transitional or strict?

That seems to depend on other considerations, as discussed in the above-mentioned thread, which is off the topic of Google Search and we don't want to rehash here.

[g1smd]

Yes, use <hx> tags for headings, not bold or strong.

HTML 4.01, either Strict or Transitional, is fine for now.