Forum Moderators: Robert Charlton & goodroi
I know there can be many differences between the world and country SERPs, but believe that I don't have that much leeway to influence them all that much.
It is important for the site to show up in the country-specific SERPs because some of the searchers will be using that option. Some will use it exclusively.
Where there's strong local competition G will favour it in to the detriment of "foreign" pages, making the days where one page could dominate the SERPs worldwide close to over.
Obviously when local competition is low "foreign" pages feature better, but that geographically targeted sub domain/directory/folder would still be up against the "world" competition for the term.