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Unfortunatley I did not see any improvements in keyword positions and my slide in the serps continued.
In my desperation I am considering just about anything, So my question is, "Is it possible that a paid for link building campain from a professional link builder will save this site from a slow death?" or is this just a waste of money these days?
A balanced backlink profile is very helpful for rankings - if you already have a nice variety, including one-way backlinks that are true "editorial citations" given independently, and if your backlinks continue to grow and are not stagnant, then the issues with your rankings may lie elsewhere.
So my question is, "Is it possible that a paid for link building campain from a professional link builder will save this site from a slow death?" or is this just a waste of money these days?
I'm in agreement that paid-links can put you in troubled areas.
I have mixed feelings about paid link-builders. There have been numerous discussions pro and con in the Link Development [webmasterworld.com] forum.
IMO... if you outsource link building and pay by the link, you're going to end up with the equivalent of paid links, probably worse... particularly if you go offshore.
On the other hand, if you hire link builders who know what they're doing, direct them to get you good quality links, and pay them for their time, not for the number of links they get, you are much more likely to have success. With this latter approach, the content of your site needs to be link-worthy.
The best succinct description of this process that I've read was posted by tedster on the following thread....
How to get authority links?
(Since WebmasterWorld's anchor linking is a bit iffy, I'm quoting tedster's post in its entirety)
I know of one site that has been very succesful at link building -- successful to the point of showing SiteLinks for a generic search term. The home page ranks #1 for several other diverse keywords as well.
Two employees there work the link acquisition process full time, and together they only get about 20 total new inbounds per month! But I'll tell you, that backlink profile is beautiful, and there's no junk except for the scrapers that everyone gets (but that don't hurt this site one bit.)
There is no easy or mechanized process that will accomplish this. It's a highly personalized, one-on-one, skilled research and communications effort -- and it's coupled with very intelligent content development. It requires real dedication and passion to do this well.