Does adding a blog help in SERPS - what's the consensus?

[tonynoriega]

does adding a blog help in SERPS and SEO?

just looking for an overall conensus on your experiences.

thanks

[jimbeetle]

Content is content. If the blog content is good and well integrated with the rest of the site it can't hurt.

[RibaRiva]

I found that a blog named for a keyword phrase and linked from all pages of my site helped in boosting the serps for that keyword.

[travelin cat]

We have seen an increase when we added blogs and forums to our site.

Content is king, and a blog will improve your long tail searches, an active forum even more so.

[jimbeetle]

home to several of the world's most exciting cities, some truly mind-blowing landscapes,

Oh yeah. Blog writing tends to use more natural language, the type the SEs are actually looking for. And forums are great, especially when members refer to the same product, service, idea in different ways.