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Using "satellite-domains" still a good way?

     
5:33 pm on Jan 6, 2008 (gmt 0)

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Hi. Some years ago, it was a good idea to use one main-domain and build up some "satellite-domains" with content of the same subject as the main-domain whoch are linking to the main-domain. I tought this stategie has come out of date, because the satellite-domains often only had 5-10 pages of content and where only poorly in link-power.

But now I have a competitor which ranks very well with that technique. He is still behind me, but rises. Would you suggest building some satellite-domains nowadays? How many should it be and how many content to you need?

6:39 pm on Jan 6, 2008 (gmt 0)

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I would avoid that method. Google and others warn about it, and have done for several years.
8:11 pm on Apr 24, 2008 (gmt 0)

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Well, unfortunalty some competitors are very successfull with this strategie for akmost a year now - the last update didn't even scratch on their position. I tought as well that this is some kind of spamming, but it still seem to be good for your ranking. Google doesn't even seem to mind that all domains are registered to the same person.
8:29 pm on Apr 24, 2008 (gmt 0)

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But now I have a competitor which ranks very well with that technique

Are you sure that that your competitor is performing well because of this technique? Why have you picked this as the deciding factor?

8:45 pm on Apr 24, 2008 (gmt 0)

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It depends on the inlinks to those domains. If those links are #*$! then teh domains are worthless. If you put the content on some nice links then they are worth something.
12:49 am on Apr 25, 2008 (gmt 0)

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Some years ago, it was a good idea to use one main-domain and build up some "satellite-domains" with content of the same subject as the main-domain whoch are linking to the main-domain.

A "good idea" or has it ever been a sensible method ought to be the question!

I started doing this more than 10 years ago however with a specific idea in mind and I still continue to do this BUT let me briefly explain why and how.

Why? Simply because my worldwide industry is so large that one site would be a nightmare to control but also because most international buyers want to "feel" they are dealng direct with "The Source" in that specific country!

Trust me about this, our direct e-mail enquires to .cn/de/es/in/it/tr/etc rather than .com more than qualifies this.

How? For example I use example.com as the core site with good quality generic information etc and links leading away from that site may be example.cn/de/es/in/it/tr/etc to provide more in-depth technical information plus DIRECT contact information.

All the satellite sites have direct navigation back to the example.com site and the .mobi site.

Do not expect to create satellite sites with duplicate information, they must be much more authoratative and relevant otherwise they will fail.

Do not not even attempt to "BS" potential experienced buyers, you will get caught out or not last very long in your industry!

A core site with satellites requires very good planning and a clear focus however for those with genuine reasons for doing so it is a much more manageable group of sites.

10:19 am on Apr 25, 2008 (gmt 0)

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I would avoid that method. Google and others warn about it, and have done for several years.

They warn, but they don't do anything. In this recent update (for the UK at least) this technique is used by many of the sites that have jumped from obscurity to the top 3 for high-value keyphrases. Those of us that have held the top spots for 3+ years are furious obviously.

The number 2 spot for the most valued phrase only has backlinks (those showing on Google) from five doorway sites that they created pointing to their main site. How did that rank above sites like ours that have 9,000+ backlinks? And we're one of the smaller sites that have been pushed out!

8:31 pm on Apr 25, 2008 (gmt 0)

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I reported one of these set ups this week, near identical sites which can only be described as "doorway sites". I'm not holding me breath though. Short term it looks like it is working.

Long term I can't see any problem with developing good quality sites with good content that amongst other things point to the main site. I have some of these created as a "resource for our customers" and I expect them to continue to work for years to come. I wouldn't dare do virtually identical keyword rich sites simply because one day the guys at Google will find a way to penalise you for it.

Cheers

Sid

10:06 pm on Apr 25, 2008 (gmt 0)

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You can make it work if you put enough effort into it and take a certain amount of care. Lots of people do it successfully, but don't put all your eggs in one basket. This applies to all search marketing methods.