Google vs other SE Referals

End of Year review of stats

[dcheney]

I just finished running all my final reports for 2007 and I haven't seen a post yet about how G, Y, & M did. So here are my stats:

Google:
2006 overall: 77.8%
2007 overall: 76.4%
2007 high: 78.1% (Jun)
2007 low: 75.0% (Dec)

Yahoo:
2006 overall: 11.0%
2007 overall: 8.8%
2007 high: 10.1% (Aug)
2007 low: 7.3% (Mar)

MSN/Live:
2006 overall: 6.5%
2007 overall: 6.4%
2007 high: 7.1% (Nov)
2007 low: 5.6% (Mar)

What I find most interesting is even though G lost over 1% and Y lost over 2% for the year - that 3% didn't go to M, but rather to 3rd and 4th tier search engines.

[tedster]

...that 3% didn't go to M, but rather to 3rd and 4th tier

Interesting. Do your stats show you if any of those o3rd and 4th tier engines are "powered by Google"?

[zett]

G lost over 1%

Erm, doesn't a 1-2% change rather fall into the category of "insignificant variance", especially when G are running on such a high level (70%+)?

I think you could speak of a significant change if the change is 5% or higher.

Just my $0.02 (which is worth next to nothing where I live)

[dcheney]

Yes, I agree, the 3% drop between G & Y is not a huge amount.

I don't see any obvious SE's picking up the slack - just a bunch of itty bitty ones.

Once past the big 3, it quickly trails off. Here's the top 10: (all of 2007)
1. Google 76.4%
2. Yahoo 8.8%
3. MSN/Live 6.4%
4. AOL 1.4%
5. Ask 0.7%
6. Stumbleupon 0.3% (not really a SE)
7. alice.it 0.2%
8. MyWebSearch 0.2%
9. Dogpile 0.2%
10. AltaVista 0.2%

(I should mention this data is from a well-established site. Total SE referals for 2007 were over 1 million. The site deals somewhat with current events in a very niche area - but also a lot of historical info. Very much hobby/information style - no ecommerce. Tons of semi-obscure proper names.)