Traffic Loss Since US Thanksgiving

Forum Moderators: Robert Charlton & goodroi

Message Too Old, No Replies

Traffic Loss Since US Thanksgiving

con771

6:43 pm on Dec 11, 2007 (gmt 0)

I'm seeing a 20% loss in traffic since thanksgiving.I con't figure what is going on. Last year I rebounded after thanksgiving with any issue. This year I'm slowly dying!

Anyone else seeing this?

tedster

6:45 pm on Dec 11, 2007 (gmt 0)

Well, some sites are always losing while others are gaining. Can you discover which search terms are sending less traffic?

con771

8:01 pm on Dec 11, 2007 (gmt 0)

I have not been able to determine the keywords but I have numerous sites and all are seeing approx a 20% traffic reduction. This has happened in the past but for no more then 10 days at the most. This time it has been 3 weeks.

tedster

9:22 pm on Dec 11, 2007 (gmt 0)

Is this a 20% reduction in Google search traffic, or overall? If it's overall traffic, then a different forum might be the best place for the discussion. If it's just Google traffic, then getting more detailed, without naming specific search terms here, is important to diagnose what you're seeing.

con771

1:00 pm on Dec 13, 2007 (gmt 0)

20% reduction in google search traffic

con771

1:36 pm on Dec 15, 2007 (gmt 0)

Traffic is slowly being eroaded. Anyone else seeing this...for the past 3 weeks each day has been wose then the last. We have been consistant for over 2 years before this and perform regular updates....

I'm really stressing!

trinorthlighting

2:26 pm on Dec 15, 2007 (gmt 0)

You have to consider the weather in the US. The ice storms in the midwest, heavy snow in the NE, etc..

con771

5:02 pm on Dec 15, 2007 (gmt 0)

Do you think that would amount to a 30% traffic loss? Also, that each successive day is breaking all time low records? (on track to break another one today)!

tedster

7:25 pm on Dec 15, 2007 (gmt 0)

If only Google search traffic is down, and the rest of your traffic is not, then you do have a Google issue. On the other hand, if the cause is the weather or some other more general factor, then all your traffic would be affected - Yahoo, MSN, direct navigation, other referers and so on.

So if it's just Google, then the next step is to see what is happening with Google. Is Google traffic down for all search terms? Or is your Google traffic mostly dependent on one or two "big" search terms and just those have been hit?

You said above "I have not been able to determine the keywords." If this is a Google search traffic issue, then that is your next step - get some kind of analytics in place to make that determination. You will need that knowledge to take intelligent steps.